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commercial attractiveness

Blockchain technology

The times of fast money on “naked” ideas and presentations in PowerPoint for ICO are left behind and, according to statistics, today only that blockchain startup can be successful which has a complex promotion strategy.

Blockchain technology, in the last few years, has ceased to be an innovative trend and has become an urgent necessity that has gone far beyond the Internet – today it is possible to launch a blockchain startup for a company with any kind of activity, from commercial platforms to public service portals.

Speaking about commercial attractiveness, it should be noted that blockchain startup, for its successful development, requires attraction of investors, without which the project will not be able to deploy and gain popularity. Therefore, it is important not only to have a good idea, but also to promote it properly. The times of fast money on “naked” ideas and presentations in PowerPoint for ICO are left behind and, according to statistics, today only that blockchain startup can be successful which has a complex promotion strategy.

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The three ingredients for success are: programming, design and marketing. Programming includes the development of the technical side of the project, the implementation of smart contracts and the placement of tokens in the blockchain, security issues and the user interface, with the support of its own payment wallet system and the fastest possible transaction processing. Design plays a crucial role in attracting users’ attention to the project, and the content must be technically perfect and motivate investors to invest – template solutions will lead to the inevitable failure of the project.

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