Steve Ehrlich is an associate and lead analyst at Spitzberg Partners, a boutique corporate advisory that has strategic relationships with firms including Ming Labs and the Wall Street Blockchain Alliance.
Matthias Roebel is CEO of Ming Labs, and Ron Quaranta is chairman of the Wall Street Blockchain Alliance.
In this CoinDesk 2016 in Review special feature, Ehrlich, Quaranta and Roebel argue that a focus on user experience can help blockchain firms better communicate to the mass market in 2017 and beyond.
Most people hear the word blockchain and immediately concede that they may never take advantage of this innovative technology because they cannot “use encryption” or code.
As those of us in the blockchain sector look to 2017 as the year where we begin to move beyond a purgatory of proof-of-concepts and pilots into full product integration, it is crucial to enable would-be users to clear this important mental hurdle.
Fortunately, this is not a new problem for the technology industry.
Ask random people on the street to explain how the Simple Mail Transport Protocol (SMTP) works and you will likely get a blank stare. All that they know is
Read more ... source: CoinDesk
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