This Blockchain Startup is Taking Aim at “Fake News”

The spreading of “fake news” has become a common occurrence and a real problem in today’s media. To combat this phenomenon, Polish blockchain startup Userfeeds plans to tokenize news discovery to incentivize users to rank high-quality news content in order to filter out fake news from real news.

Warsaw-based Userfeeds is developing a new solution that uses “the principles and methods of Bitcoin and Ethereum to create transparent and publicly auditable content networks and ranking algorithms that use digital tokens as ranking signals,” according to a statement on the company’s blog.

The Userfeeds team was co-founded by CEO Maciej Olpinski, who previously worked for Google and YouTube, and CTO Greg Kapkowski, an experienced software engineer. They believe that the current system of news discovery and content ranking which involves links, likes and upvotes is broken as it can easily be manipulated by third parties. This enables “fake news” to rank high on platforms such as Facebook and Twitter, as well as on Google’s news search.  

Userfeeds’ first product, Userfeeds Engine, is built on top of the Ethereum blockchain. It will enable developers, publishers and users to run custom content rankings to produce search results, recommendation systems, news feeds, listicles and sponsored

Read more ... source: Bitcoin Magazine

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