zerohedge.com / by Tyler Durden / Mar 8, 2017
The Ivanka Trump boycott appears to have backfired.
One month after several brand name retailers announced they would no longer carry the 35-year-old’s clothing and accessories, Ivanka Trump’s women’s fashion line has seen record February sales.
The collection said they had some of the highest performing weeks since the brand was launched last month. “Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the company’s new president, told Refinery 29. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
E-commerce aggregator Lyst confirmed the report, stating that from January to February, Ivanka Trump sales increased 346%. It also found that February 2017 brand sales had increased by 557 per cent when compared to average orders in 2016. The brand was ranked as no 11 in sales on Lyst for the month of February, a sharp increase from no 550 in January.
“Ivanka Trump brand has never ranked in as a top seller on our site,” Sarah Tanner, Lyst’s US public relations director, said. “To see such
Read more ... source: The Bitcoin Channel
News from Darknet
Let's block ads! (Why?)
Powered by Bitcoin Central