“When I looked at the dating industry, I saw it was expensive to reach a critical mass of users and open a niche dating site,” says Yonatan Ben Shimon in a Skype call from Tel Aviv.
“That’s why dominant sites are one-size-fits-all, but that’s not what most of us look for.”
Ben Shimon is founder and CEO of Matchpool, a new dating service that aims to bring couples together through the art of matchmaking – and a 21st century twist, let the most successful matchmakers earn cryptocurrency rewards for their work.
The unique selling proposition (USP) of the service is to combine elements of traditional matchmaking with the transparency and enforceability of programmable smart contracts.
In short, potential matchmakers start ‘pools’ – subsets of users united by a common interest, like Facebook groups – within which all users can private message one another in the hope of finding a match.
Pool owners are able to monetize their matchmaking efforts in a variety of ways, such as by setting a membership fee to join or charging an amount per message sent.
Additionally they can try to maintain group dynamics by setting smart contract-enforced
Read more ... source: CoinDesk
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