ICOs Going Mainstream? Chat App Kik to Launch Token Sale

Messaging service Kik has revealed plans to launch its own cryptocurrency and ultimately create a new ecosystem for digital services.

The new digital token, called Kin, will be launched on the ethereum blockchain, the second largest cryptocurrency by market cap. Today, the company released a white paper outlining its strategy for Kin, how it will be integrated into the app and how it hopes to create a wider ecosystem for buying and selling digital services.

The Canada-based company, which has raised over $120m in VC funding, said the cryptocurrency will “combat the monopolization” of digital services where a large companies exert more and more control over digital services.

“These companies are the only ones with enough scale to effectively monetize through advertising,” said Ted Livingston, CEO of Kik, arguing this makes it difficult for independent developers to monetize their services.

He told CoinDesk:

“We think this is leading to a future for consumers and for society that has less choice, less innovation and ultimately less freedom.”

Some of the inspiration for the new token stems from Kik Points, a rewards system for users to access certain features inside the messaging app, but, Livingston said, the firm has been looking at the idea of a cryptocurrency since 2011.

Growing an ecosystem

Kik has now

Read more ... source: CoinDesk

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